The automation revolution in SEO services. Automated meta titles and more.

From the very first day SEO services came into being, they were was faced with fierce competition. Being anything short of spectacular would mean lost leads and reduced traffic numbers. While there is nothing wrong about placing second, when it comes to search engine optimization, not coming in first could mean losing out on sales and clicks.

SEO companies would like you to believe that there is some big secret behind what they do. But at the end of the day, it doesn’t take more than a few hours and a sharp tongue to come up with the meta titles and descriptions that define most of what blogging and SEO is today. In fact, if diving even deeper, it is easy to see that most blog description and titles could easily be scripted by machines, and that is exactly what the SEO of the future promises!

So while content may be king, there is a new entity fast approaching the throne, and it isn’t human! Let’s take a look at what automated SEO services can handle.

  • Meta Titles
    Generating witty and interesting lines, these automated meta titles are based on data about the most commonly clicked kinds for the relevant topic, which is then used to craft titles to lure in customers from nearly every demographic.
  • Meta Descriptions
    Similar to meta titles, automated descriptions are close to follow the automation suit. Manufactured straight out the minds of AI tech, these segments are perfectly tailored to build upon titles and create further intrigue. A perfect method of providing SEO services.
  • Robot.txt
    No longer do you need to sit through complicated lines of code, aiming to create a webpage that can be crawled by search engines like Google. Why spend so much time, when machine learning algorithms could perfectly optimize your site within seconds!
  • Sitemaps
    Another functionality of this amazing automated phenomenon is sitemap building! Creating sitemaps effortlessly, backlinks and all – perfectly captured!
  • Voice Search
    SEO companies find themself vastly unprepared for the inclusion of voice searches. As this new functionality hits the markets, SEO services need to adapt to parameters for voice queries, something that machine algorithms are already learning!

A Final Note
At the opposite end of the SEO services spectrum, lie Search Engine Result Pages (SERPs), dealing exclusively with rankings and user queries. While Google’s result display algorithms are a strictly guarded secret, the existence of a machine learning algorithm, by the name of RankBrain has been confirmed by the Google crew! In another example of AI taking over SEO, RankBrain provides a majority of the functionality that provides us with the search results you see every time you hit enter on Google!

Learn more about SEO services from the best digital marketing company in Gurgaon – The Creative Bureau! Hit our website at: https://thecreativebureau.in/

How website designing companies use headers to attract visitors

The first thing visitors notice when they land on your website is the header. Impressions are made within the first 5 seconds of browsing a site, and first impressions are the longest lasting ones. Seeing this clearly emerging trend in user experience, website designing companies have started to create beautiful, immersive header designs that draw customers and increase the average time spent on site. The more time a visitor spends on site, the greater the chances of him/her turning into a customer!

While header formats are not set in stone, most web designing companies make sure to include the following in their design.

  • Company Logo
  • Site Navigation
  • Contact Information

Modern web designing companies on the other hand, have started straying from this norm, incorporating creative concepts such as those discussed below.

  • Interactive & Animated
    Recent years saw JavaScript animations gain huge popularity. For website headers, this meant the ability to directly script in animated, interactive designs without having to upload heavy, slow loading gifs or video clips! This allowed website development companies to create fun header designs that visitors instantly focus on
  • Minimalist
    The use of blank and negative spaces in header design not only presents an edgy new design style, but also guides the visitor’s focus to icons and information the website wishes to make known.
  • Hand Drawn
    Web designing companies have long been using hand drawn, cartoon style graphics to charm visitors. These hand drawn graphics and icons now head a little higher, increasingly making debuts on website headers. On adding a bit of animation, these cartoons come to life as your mouse hovers around them!
  • Themed
    One of our favorite modern styles till date, themed headers address the mistake most web designing companies make – treating headers as separate from the site! Themed sites however, have begun to seamlessly blend headers with the rest of the page, till a point at which you can’t tell when the header ends and the page starts!
  • Offers
    Who doesn’t enjoy a good deal? Ecommerce sites in particular, include offers and discount codes in the header itself, encouraging visitors to click on the offer link and redirect to discounted product pages!
  • Non-Traditional Placement
    The typical header? Logo on the left, followed by site navigation links and contact info on the far right. Breaking this monotony, newere header designs have seen company logos placed square centre, in the midst of navigation links, boldy standing out and declaring to the world the company brand!

Whether you’re looking for social media marketing, website development, or a simple chat on modern design trends, The Creative Bureau stands out as a top digital marketing agency in Gurgaon and one of the best website designing companies in India! Come visit us at: https://thecreativebureau.in/

How website designing companies use headers to attract visitors

The first thing visitors notice when they land on your website is the header. Impressions are made within the first 5 seconds of browsing a site, and first impressions are the longest lasting ones. Seeing this clearly emerging trend in user experience, website designing companies have started to create beautiful, immersive header designs that draw customers and increase the average time spent on site. The more time a visitor spends on site, the greater the chances of him/her turning into a customer!

While header formats are not set in stone, most web designing companies make sure to include the following in their design.

  • Company Logo
  • Site Navigation
  • Contact Information

Modern web designing companies on the other hand, have started straying from this norm, incorporating creative concepts such as those discussed below.

  • Interactive & Animated
    Recent years saw JavaScript animations gain huge popularity. For website headers, this meant the ability to directly script in animated, interactive designs without having to upload heavy, slow loading gifs or video clips! This allowed website development companies to create fun header designs that visitors instantly focus on
  • Minimalist
    The use of blank and negative spaces in header design not only presents an edgy new design style, but also guides the visitor’s focus to icons and information the website wishes to make known.
  • Hand Drawn
    Web designing companies have long been using hand drawn, cartoon style graphics to charm visitors. These hand drawn graphics and icons now head a little higher, increasingly making debuts on website headers. On adding a bit of animation, these cartoons come to life as your mouse hovers around them!
  • Themed
    One of our favorite modern styles till date, themed headers address the mistake most web designing companies make – treating headers as separate from the site! Themed sites however, have begun to seamlessly blend headers with the rest of the page, till a point at which you can’t tell when the header ends and the page starts!
  • Offers
    Who doesn’t enjoy a good deal? Ecommerce sites in particular, include offers and discount codes in the header itself, encouraging visitors to click on the offer link and redirect to discounted product pages!
  • Non-Traditional Placement
    The typical header? Logo on the left, followed by site navigation links and contact info on the far right. Breaking this monotony, newere header designs have seen company logos placed square centre, in the midst of navigation links, boldy standing out and declaring to the world the company brand!

Whether you’re looking for social media marketing, website development, or a simple chat on modern design trends, The Creative Bureau stands out as a ltop digital marketing agency in Gurgaon and one of the best website designing companies in India! Come visit us at: https://thecreativebureau.in/

What you need to know about that web designing company: Static vs Dynamic

Technical jargon and complicated coding references –  weapons in the arsenal of a dubious web designing company, used to confuse clients and mask their own ineptitude! The only way to counter such blatant disregard for honest communication, is to educate yourself.

But unlike these shady developers, The Creative Bureau is a website designing company which prides itself on transparent practices and straightforward communication with clients. We understand that most of our clients do not belong to a computer background, and ensure our level best to pitch development practices in a non-technical tone.

So read on and rest assured, you don’t need more than a basic grasp of technology to understand this article!

Two Types Of Websites

You may heard website design agencies throw around terms like static and dynamic. Let’s break it down.

  • Static
    Most websites have multiple pages. A static website design is one that uses HTML code and creates an individual set of code for every single page. So on static sites, a header section that is the same across every page, would mean the same bit of code copy and pasted on every individual page!
  • Dynamic
    Modern web designing companies usually create dynamic websites. These types of sites use the server’s own technology, through languages such as PHP, JSP, ASP, etc. In a dynamic site, coders create one single page, splitting it into sections that display on your browser as separate pages of a website.

Static Designs

Now that you have a better understanding of the two types of website design, let us take a look at the pros and cons of each, starting with static designs.

  • Advantages
    • Static websites are much faster to create than dynamic ones.
    • HTML is an inexpensive language, and so static sites are generally more cost effective to implement.
    • As every page has a separate set of coding, it allows for a lot of flexibility in design. Pages can be custom configured with special effects and varying designs possible across every section!
  • Disadvantages
    • Updating and modifying content is a huge pain, as it requires the website design agency to alter entire page codes, and those of related pages!
    • Scalability is a an issue. Adding any new page involves creating new code from scratch, and altering existing code for other pages.
    • For a long term site, maintenance and modification costs turn out to be a lot more than those of dynamic designs.

Dynamic Designs

Let us now take a look at the younger and newer version of website design.

  • Advantages
    • As all the code is available in one single page, it make modification a lot easier.
    • Dynamic sites present very efficient storage options. Data can be stored in a single database and easily transferred across platforms! Furthermore, by use scripting languages this data can be easily accessed and makes having a Content Management System a definite possibility! (We’ll talk more about this in a bit).
    • Very easily scalable.
  • Disadvantages
    • Initial costs are lot more than for static sites.
    • Compared to static sites, it takes a lot longer to code and implement.
    • For short term or temporary sites, dynamic versions are not worth the effort, time and money!

Content Management Systems (CMS)

As the name suggest, a CMS allows users of any level of technical proficiency to easily manage content, updating, adding and removing it as they please! It’s backend access to website content and can only be implemented in a dynamic design.

We hoped our guide helped you. For more reading material head on over to The Creative Bureau, a top rated digital marketing agency in Gurgaon, and a charming web designing company! https://thecreativebureau.in/

Website optimization: Doing it like a professional website design agency

Creating a website is hard work. Tailoring a website to your client’s exact specifications is harder still. But, website optimization? It’s not hard at all! At least, not if you keep the following in mind! Here to share insights is a professional website design agency – The Creative Bureau.

Before we start, let us first take a look at some examples of a poor website design.

  • Pages that take ages to load
  • Broken links to pages that have long been disabled
  • Unsecured websites
  • Complicated URL links with no logical flow, etc.

Sound familiar? If so, you’ve probably been going through the designs of a poor web designing company. Let us now see how The Creative Bureau does it!

SEO Optimization

Keywords are the backbone of SEO services and as such, a great deal of effort and thought goes into finding the perfect set of words to naturally fit into your content, while drawing customers from search engine result pages to your site!


Whether through Google or competitor sites, identifying keywords is only the first step of the struggle faced by a web designing company that is concerned with optimization. The next stage is keyword utilization. Here are some places you should be using keywords:

  • Content
    Content should be interesting and diligently so across every page on your site. Keywords should be naturally interspersed throughout, without overdoing it! Blogs are great ways to provide SEO services, and calls to action at the end of these articles further function as great traffic generation techniques.
  • Meta
    The most obvious way to use keywords is in page-wise meta titles and descriptions. But often ignored are the header tags! Don’t forget to utilize keywords in that <H1> tag!
  • URLs
    While URLs may also be used to include keywords, it is more important to ensure URL links are readable!

Website Optimization

Done with the SEO services section of optimization, it now falls upon the website design agency to optimize the actual website!

  • Page Loading
    It goes without saying, web pages should load quickly. Within the first 3 seconds at most!
  • Internal Links
    Use content to refer to and include internal links for other pages on your site. It helps navigation and engages viewers.
  • Mobile Responsive
    Smartphone internet browsing has entirely surpassed all forms of internet usage! Today, a good web designing company is determined majorly by the strength of it’s mobile responsive designs.
  • Data Analytics
    Machine learning algorithms, social media metrics, website traffic – call it what you will, it’s data, and it needs to be regularly analyzed to identify the effectiveness of your design. Think of it as a post mortem for your finished design.
  • Security
    Validate your HTML codes, and ensure you are using HTTPS encryption on your site. This will also help you get ranked higher on Google!
  • Navigation
    Site navigation should be clearly visible across every page of your web design, allowing users to navigate to and from internal pages without getting stuck.
  • Sitemaps
    A sitemap is an XML file containing links to every single internal page in your site. While some servers automatically generate sitemaps, a web designing company should be aware of how to generate and upload one. The sitemap will be used by search engine crawlers to find relevant content and rank you on result pages, making it equally crucial to your SEO services.

Head on over for quick tips and detailed techniques on SEO services, and for a glimpse at best practices used by a leading website design agency – The Creative Bureau.

https://thecreativebureau.in/

How Films & TV make use of social media marketing

Just a few years ago, some of the bigwigs in entertainment decided to turn to social media marketing, and ever since, social media platforms have been bursting with creative and immersive marketing campaigns that have had far reaching effects for TV & Film.

While traditional marketing has always been an integral part of the entertainment industry, it is social media marketing that has allowed them to greatly offset costs and reach global audiences like never before! On the other side of the coin, customers can now enjoy the advantage of a massive selection of movies and a more involved part in the review process!

What changed?

Access to faster internet and emergence of digital streaming mediums has allowed viewers to expand their library to include international media. Conversely, this has made it possible for the entertainment industry to increase their reach exponentially and solidify their social media marketing efforts.

No barrier to entry

One of the greatest advantages social media marketing presents is its open-to-all platform for marketing. Even small budget movies can see amazing results through their marketing efforts. There is no barrier to entry and the only restriction is how much you’re willing to spend!

Limitless creative possibilities

If you’ve been active on social media anytime during the last decade, you’ve probably been witness to some amazingly executed social media marketing campaigns run by entertainment organisations of all sizes. Social media companies are extremely conducive to creative campaign efforts, here are some of our hand-picked favorites!

  • Airing out opinions
    Online movie databases such as IMDB and Rotten Tomatoes are the go-to source for critic reviews. A good rating on either of these platforms is the deciding factor for most customers on whether or not they’ll bother going to the cinema to watch a movie!

    But another really interesting trend is the rise of YouTube reaction videos to early screenings! These vlogs can generate upwards of a million views!
  • F is for Facebook. F is for films.
    Facebook based social media marketing has seen increasing popularity as producers take to the social media platform, engaging customers in opinion polls, contests for ticket giveaways and even booking directly through Facebook!
  • It’s all for sale!
    Movie prop auctions create amazing social buzz, not to mention the great revenue these props can pull in. Did you know that in 2010, the timeless Aston Martin DB5, driven by James Bond (Sean Connery) in movies Goldfinger and Thunderball, fetched an incredible price of $4.6 million?!
  • Gamification & Interaction
    Animated TV show Rick & Morty created social media hype by designing an entire interactive choose your option style adventure utilizing dozens of Instagram profiles! Such social media marketing is not only extremely immersive, but also keeps fans involved while they wait for the new season.

You don’t need to be a hotshot movie director to come up with such incredible social media marketing strategies. Just visit us at The Creative Bureau and we’ll get you started! https://www.thecreativebureau.in/

How my app became an unrivaled success through SEO services

There is a new face to SEO services and it isn’t found on websites or social media. It lies in app stores! Search engine optimization companies have turned their focus to mobile apps, and the results are extraordinary!

How often do you unlock your smartphone screen, without immediately opening up an app? Mobile usage today revolves entirely around apps, with the average user sticking to 3-4 apps on a daily basis. So unsurprisingly, with hundreds of thousands of new apps uploaded every day, it takes more than a great app design to create interest – it takes marketing!

Content writers and bloggers now face a new challenge, one of selling apps. Here are a few pointers to effectively sell your app through SEO services.

A few words can create enormous results
Words hold the power to create impressions and change opinions, but where these words originate from plays an equally important role! Your customers want to hear from other customers. SEO companies often make the mistake of assuming that a 5/5 rating is a sureshot strategy for selling. While ratings can pique interest, customer reviews are what actually sell your app!

Don’t forget about keywords!
It may not be a blog, but keyword research still matters! Much like traditional SEO services, app store titles and descriptions are great avenues for including relevant keywords. And the key to identifying trending keywords is answering these three simple questions.
What does your app do?
How does it help your customers?
As a customer, what search queries would lead to the app?

Link it all together!
App store descriptions are not only the perfect place to use keywords and sell unique features of your app, but also the perfect place to include backlinks! Backlinks is a highly effective method of customer conversion and can help you sell additional products and apps.

Be social!
SEO services can help sell to customers in the app store, while social media marketing can lead them to store in the first place. A great way to connect your app with social media platforms, is to do so through existing app users. Create social media login options such as login through Facebook, Google+, etc. Incentivise customers to share reviews and endorsements on social media platforms to earn in-app credit and win prizes.

Catch & Retain
The number of times your app is started and time spent by users in-app, both affect ratings on the app store. And once again, SEO services bear the brunt of this responsibility – from writing push notification content that entices users to open the app, to creating powerful wording in-app that retains their attention.

The Creative Bureau provides a wide variety of SEO services on numerous platforms. Got an app that you believe could be a hit? We’ve got just the tools to make sure it is! Find us at: https://www.thecreativebureau.in/

How small businesses get incredible results from social media marketing

It’s the cheapest method of marketing, yet has the greatest results! It can work for the smallest of organizations, however the audience is global. It’s social media marketing, but it’s not for everyone!
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Let me make it abundantly clear that I don’t mean to discourage anyone! Social media marketing isn’t hard, it just takes regular effort and a creative mind . Anyone can do it, but not everyone can do it well!

Marketing often receives a dismally low budget in small companies, while some organizations even prefer to take matters into their own hands. As one of the leading social media marketing companies in India, The Creative Bureau has encountered some truly innovative marketing campaigns from small companies, which goes to show that marketing is all about understanding. Understanding the customer, the market and your own limitations.

So for all those little companies looking to create a marketing miracle, we’d like to give you a boost up the social media marketing ladder. Hopefully our article will better help you better understand the social media space of today.

Reputation Building

Credibility plays a large role in customer acquisition. For new companies gaining credibility can be a huge challenge, but one that social media can solve fairly easily Social media companies have an intuitive process of recommending like minded businesses and groups related to your organization. Start networking! Find industry leaders and engage them in conversation. A well known follower can do wonders for your reputation.

Cater to your audience

Don’t make the mistake of spreading your resources too thin! Find one target audience and cater content to them specifically. Social media marketing is all about engaging your fans, and not just increasing followers. Having too wide an audience means creating content for many different demographics. This involves a lot of extra effort and can end up being less effective than focused marketing.

New platform. New content.

If all your social media accounts post the exact same thing, why would customers follow them? Give customers a reason to follow you across platforms by posting new content on each platform.

But here’s a pro social media marketing tip for you: you don’t need to create brand new content every single time! You can rebrand content without making it seem like you’re simply copy pasting. By this I mean creating different formats for the same content. For example a Diwali greeting post could be created in form of a graphic, a blog, a small gif/video and even through live streaming! Every platform has a particular type of post that gets most engagement. Try out different combinations and figure out which ones your fans enjoy most.

Get the low-down on effective social media marketing techniques and creative campaigning strategies at The Creative Bureau. https://thecreativebureau.in/
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Marrying SEO services to social media marketing through microblogging

It’s the latest trend hitting social media platforms. It’s mixing SEO services and social media marketing into a single entity, and it’s engaging customers in a vigorous, no holds barred narrative of current events and digital marketing! The name of this fantastic new process is microblogging.

Microblogging is a mixture of blogging and social media based instant messaging. Take the example of Instagram, where microblogging is most prevalent. You may have come across many such beautiful instagram posts, where instead of a single line caption, you find a lengthy article-length submission, bearing the telltale signs of social media marketing. Look closer and you’ll even notice keywords interspersed across the submission!

But as one of the few digital marketing companies in India known for its meticulous research and unwavering inquisitive spirit, The Creative Bureau was not satisfied with identifying this trend. No, we needed to know the ‘why’ behind the microblogging phenomenon!

So, let us take a look at why social media marketing is turning towards what would seem like an essential part of SEO services.

Big fish. Big pond.

Social media companies connect millions, if not billions of users across platforms like Instagram and Facebook. This provides search engine optimization companies with an enormous platform for blogging. What’s more, unlike traditional website based SEO services, where organizations have to struggle to draw traffic, microblogs already have the audience and a much higher chance of actually being read word for word!

It’s not one sided!

Platforms such as Instagram are known for their high rate of customer engagement and this holds true for microblogging as well. Combining stunning graphics with interesting content, social media marketing has never been as effective at drawing customers into conversation.

Make new friends

While blogging incorporates a fair share of hashtags, these don’t really lead anywhere. On social media however, each hashtag provides it’s own unique access to an entirely new subsection of the platform. Furthermore, tagging relevant celebrities and known personalities offers social media marketing companies opportunities to expand their network exponentially.

Capturing hearts and minds

Instagram offers the perfect demographic for social media marketing – from ages 18 to 30. It’s the time when people are willing to spend, willing to try new things and most importantly, a time when you are culturally tuned into the most relevant topics. What better demographic to target?

Clicks! So many clicks!

Calls to action see the most conversion on social media platforms, as compared to any other digital medium. Readers may go through your entire blog and still not choose to follow you down your call to action, but the likeliness of this happening on Instagram or Facebook is greatly increased.

Speaking of calls to action, interested in more reading material on SEO services and social media marketing? Come visit The Creative Bureau at: https://www.thecreativebureau.in/

Social media marketing blunders: Increasing reach without actually reaching customers

Did my title confuse you? Let me clarify. As part of The Creative Bureau, a well accomplished digital marketing company in India, I have been privy to many different types of social media marketing campaigns – some of which are great, others not so much. Every organization has their own unique marketing strategy, but ones that are centred solely around product features and self-praise, are doomed to fail. I like to refer to such marketing practices as ‘pat yourself on the back campaigns’, and while they may increase your reach in the market, they do very little to actually engage customers!

There is no fixed formula to an effective marketing campaign, nor is there any ‘secret’ technique that can get you results. What I can offer you instead, is my own personal experience as part of the social media marketing team at The Creative Bureau.

Avoid ‘pat yourself on the back’ campaigns

The most effective social media marketing campaigns are creative and relevant. But most importantly, they address real issues faced by customers. Note that I’m not telling you to stop talking about your product! It is important to sell the unique aspects of your product/service, but try to think of ways these can be leveraged in real world scenarios instead.

For example, let’s say you’re selling a voice-activated lamp, instead of saying ‘my product can recognize over 100 different languages’, try saying ‘forget about getting out of bed to turn off the lights! Just say the word, and say it any language!’. Better, right?

It’s not always smooth sailing!

Social media companies offer amazing platforms for businesses to connect with customers. Make full use of your social media profiles to hold conversations with customers, and whether response you get is positive or negative, it is equally important to reply to every single one! While there are many customer relationship management tools that can allow you monitor and manage interactions and even automate replies, don’t rely too heavily on these – no one wants to talk to a robot 24/7!

Want to talk about yourself?

SEO services in the form of blogs can garner great interest if you offer meaningful content. An example of a blogs that always does well, is a behind the scenes look at your organization. Show customers the humans behind the product, and watch as the tone of your social media discussion changes from strictly professional to genuinely personal!

Quality content over content quality!

Your posts are only as good as the content inside them, so focus on creating fantastic content and not the number of posts. A very common social media marketing marketing is posting the same material across all your social media accounts. Don’t be afraid of using the same content, just make sure it’s posted in varying formats, and it is optimized for the region you’re targeting.

Head on over to The Creative Bureau for your daily fix of social media marketing articles and tips. https://www.thecreativebureau.in/