Not many digital marketers and organization know about how both SEO & SMO work in tandem with each other. We help shed some light on the intrinsic relation between the two.

SEO or Search Engine Optimization is one of the most common digital marketing practices. It is the process of enhancing a website’s visibility in SERPs using organic tactics of digital engagement. Whereas SMO or Social Media Optimization is the process of engaging the target audience using Social Media channels to increase a website’s or any other digital product’s brand awareness online.

Generally, when you implement the proper SEO and SMO tactics, your website or digital product ranks higher on SERPs and also gains immense online awareness. It also helps build and maintain domain authority and credibility, further influencing your SEWRP rankings.

We at The Creative Bureau understand that for digital laymen, both SEO and SMO practices might seem similar to wizardry or witchcraft. That is why we want to share this article with our readers and help them understand how SEO and SMO work together, their relationship, and how they help businesses and brands rank better in SERPs.

Let us start off by first discussing SEO. Well, our SEO services includes “On-Page SEO”, which involves the strategic optimization of your website’s architecture, code, internal link structure, images and navigation, page titles, meta descriptions and meta keywords. And “Off-Page SEO”, which focuses on external link-building methods using high-quality and relevant backlinks, along with other digital engagement campaigns like forum commenting, guest posting, and many more.

These practices do positively influence your SERP ranking and if properly implemented using the right strategies and channels, may even help improve your domain authority and credibility, along with your online brand awareness. But they are somewhat scattered all over the Internet.

This is where SMO comes in!

Our complex, all-inclusive SMO practices and services is designed to disseminate useful and relevant information to the target audience using Social media channels. It intends to open a dialogue between the brand than the prospective customers. It also helps to position your brand as an industry leader.

Our SMO services takes all marketing collateral and connects them strategically to the website and it several landing pages. This helps combine the efforts of both SEO and SMO practices and also helps create a large interconnected system of your brand’s online presence.

At The Creative Bureau, we help you to not only create several high quality digital marketing collateral, but also to distribute them strategically using relevant Social Media channels and SEO practices. Our cohesive and comprehensive digital marketing strategies always ensure that your brand engages your target audience in the best possible manner, further ensuring brand awareness and build brand credibility and authority online.

At The Creative Bureau, we believe that we are your ‘would be digital marketers’! Visit our website at and explore our wide range of creative Digital marketing services, and together we will take your brand to new heights.

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