Step aside Ryan Gosling, it’s time for our social media marketing influencers to shine! Social media has entirely changed the way we look at fame. While celebrities still hold a dear spot in our heart for the joy their movies and TV shows bring, it’s influencers that create lasting impressions. It’s influencers that we see everyday on our feeds. And it’s influencers who hold the awesome power to sell!
I’m sure you’re aching to get to crux of the matter at hand – on how to pick an influencer that’s just right for your social media marketing, so let’s get straight into it.
Step 1: What do you have in mind?
Before you begin hunting down high profile Instagram accounts, take a moment to clearly define your marketing requirements. What is your end goal? What do you expect your influencer to bring to the table? Are you selling a product? Are you trying to create a social media presence? Are you rebranding? There’s many more questions to consider, but I’m sure you get the gist of it.
Step 2: It’s not you. It’s ‘them’.
Step 3: How big is their network?
Time for the most interesting bit – stalking influencers! Conduct a thorough background check of your influencer,
- Ensure there are no morally ambiguous posts in their profile,
- Gander at the quality of content,
- Make sure the numbers of followers are sufficiently large, and finally
- As an added bonus, go through their followers to spot famous personalities that could further help promote your brand indirectly through likes and replies.
Step 4: Name your price!
By now, you should have a set of 4-5 influencers in mind. It’s time to start negotiations. Influencers charge for every aspect of their social media marketing contributions. Here are some of the most common criteria for payment.
- To like your post
- To follow your account
- For sponsored photos
- For sponsored videos
- For sponsored tweets
Also don’t forget that post descriptions are counted as a form of microblogging and using keywords can be chargeable under SEO services! Budget accordingly and create a plan for different types of posts you require, and the number of posts you expect to see per week.
There is no defined price range for social media marketing influencers! Top influencers such as Kim Kardashian charge up to $500,000 per post, while some do it free of cost, in exchange for goods and services, as incorporated by Fashion Nova – a popular fashion brand that is hugely successful on Instagram.
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