In 2016, an average of 32% of total marketing spend is being allocated to content marketing, compared to 25% in 2015 (Source: The Content Marketing Institute). Experts predict that this percentage will rise significantly in the years to come, so if your business isn't investing, you are missing out on a world of opportunity.
In a nutshell, content marketing is all about engaging, entertaining and inspiring potential new, and existing, customers with great articles and information. This content offers your business the ability to build brand awareness, capture potential customer data, drive visitor footfall and crucially, improve sales.
Content marketing can take many forms, including consumer interest stories, how-to guides, whitepapers, blog posts, video content and even games. Every business has different customers and objectives, which is why we'll devise a content marketing strategy that is bespoke to your business and has your target audience at the heart of everything we do.
Our tailored campaigns target the publications, websites, blogs and news sites your potential customer base reads, facilitating a trickle-down effect from the most respected media platforms and encouraging click-through to your own preferred landing pages.
Our content marketing team boasts leading public relations professionals, journalists, editors, bloggers and social media specialists. This expert knowledge is utilised throughout your campaign, from the inception and planning stage, right through to measurement and analysis.
We offer our clients not only the benefit of our many years of experience, but also established media relationships that have been nurtured over a number of years. This means that we are capable of producing content that drives tangible results.
Check out examples of content marketing campaigns and the results we’ve achieved for clients in the digital marketing section of our portfolio.
What sets our content marketing services apart is a relentless drive to maximise SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation) results.
We are constantly capitalising on client opportunities for intelligent linking - achieving links on media platforms and well-read blogs to boost search engine performance. We also ensure that your content contains strong calls-to-action, which will drive conversions and targeted leads into your sales funnel.
Ultimately, this leads to the most important acronym of them all - ROI (Return On Investment).
Contact our team today for a chat about your content marketing objectives and a no-obligation quote.