soccerloco is a leading national retailer of soccer gear. With an amazing brand and quality of product, they sought to drive more highly qualified traffic to their site and increase conversions. Looking to greatly increase online revenue, we worked to best leverage both organic and paid opportunities within the ecommerce space.
Once diving into the account, we noticed several challenges soccerloco faced in generating non-branded revenue. With the goal of building a long-term, sustainable foundation for traffic and revenue growth, we started by focusing on the organic channel that presented several challenges in terms of their indexing, content and outreach strategies. We broke this down to the studs by completely revamping their entire indexing strategy to be much more competitive and devised a new content strategy that provided them with a competitive advantage over the industry’s other large retailers.
To further bolster our SEO efforts and build the thought leadership of the brand, we focused heavily on outreach generating at least 10 high quality PR placements online per month. The paid search channel also presented great opportunity as well, and to ensure the best return we focused on selling high value items through traditional paid text ads and PLA ads on Google’s shopping feed.
When we say SEO is a long-term strategy, we mean it.
Our Paid campaigns ensured steady growth in traffic until month 6....when traffic absolutely hockey-sticked.
From month 5 to month 6, total site traffic increased 68%, largely due to the Organic channel which increased an incredible 78%!
In addition, Organic Search leads rose 101% that month. Performance maintained at this increased level for months to come, rising an additional 1%-3% per month, until again in month 10 when the Organic channel rose significantly once more, this time increasing another 10%.